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Archive for August, 2010

Embroidery – You Get What You Pay For!

Tuesday, August 31st, 2010

The use of embroidery to decorate fabric has been around since man began to wear clothes.   Embroidery as an art form has origins that can be traced far back to the Iron Age.   Several excellent examples of beautiful embroidery work are still surviving to date – samples can be found from Ancient Egypt, China, Persia, India and England.

Here at ASP Industries, we thought that it was about time we entered this market and invested in new machinery to offer a top quality embroidery service to our existing clients.  It also opens up many new opportunities  – i) to attract new customers and ii) to supply a wider range of decorated garments including a whole range of jackets and fleeces (more news to follow shortly).

Embroidery is quick, relatively cost friendly and still sets a garment apart from the crowd by adding that special touch. However when a provider works only to price, garment quality is not always of a high standard & despite the best efforts of modern embroidery technology this can result in a poor end of line product that disappoints the customer.

ASP is committed to providing cost effective print and embroidery but never at the expense of the quality of our product.  How does ASP offer unparalleled quality and still remain cost effective?

Top notch customer service at all stages of concept, design and production saves customers money without sacrificing quality.  ASP have an in house graphic designer experienced in selecting embroidery friendly designs and logos saving money and time.

Some of the most expensive and costly embroidery mistakes are made in the design stage.  ASP will make sure that your artwork is going to deliver a quality and cost effective, sound end product.  Quality digitizing is paramount and all logos are sampled before going into full production.

Sourcing the best apparel on the market is something we never stop doing as prices and fashions change, we change too.

ASP are constantly seeking to update their range of apparel in order to offer customers the absolute best quality that is on the market at an affordable price.

Don’t take our word for it…… look at the images below.  One of our existing print clients is also a member of a local Golf Society.  He brought in a polo shirt that had been sourced by ‘one of his gang’ and paid £15 for it.  Naturally disappointed by the quality of the shirt and the embroidery he asked what we could do.   We’ll let the pictures tall the story – suffice to say you get what you pay for.

If you are interested in embroidery and want to see what quality garments are available why not give us a call on 01637 879 873

Chevvy hits Newquay

Friday, August 13th, 2010

ChevySurfing_001

Summer is an exciting time to be a business based in Newquay, there are lots of events and visitors, the weather brings out the best of the coastline and everyone hits the beach, even the Chevrolet dealers.  

We had a surprise phone call from the PR manager for Chevrolet UK based in Luton asking if we could source and print some rash vests for them for a July deadline. “Of course we can” we said and being curious we asked what he was planning.  It turned out that Chevrolet were planning to hit the beach just like everyone else and were going to bring along their boards on the roof of their one off, surf styled ”Chevrolet Spark Woody”

 The Chevrolet “Woody” is a spin on the best selling Chevy Spark supermini, it recalls the iconic, timber framed surf wagons of California in the early fifties and sixties. Though timber framing became obsolete due to expense and difficulty, the cars remained a huge part of American Culture as a symbol of surf and summer as immortalised by the Beach Boys in Surfing Safari. Chevrolet have cleverly captured the retro wooden feel using Di-Noc wood grained vinyl panelling whilst still fulfilling the modern surfers need for an environmentally efficient set of wheels.

 Chevrolet went one step further than talking, by bringing the “Woody” to Newquay for the Boardmasters Event complete with racks, boards and a team of keen Chevvy surfers, it made a fun addition to the vintage campers and trucks and proved its worth as a vehicle that does the job as well as looking the part.

 We were very pleased Chevrolet UK brought their business to Cornwall.  It’s great when our ‘out of county’ customers actually come to Cornwall and see why we are so cheerful about what we do. The Chevy team sent us a photo of themselves thoroughly enjoying working here as well. Hopefully they will come back for more. 

 “ASP were great – superb value and able to work to an incredibly tight deadline. As you can see from the attached pic, the rashies looked fantastic!”   PR Manager Chevrolet UK